Creating Value to Society through our Main Businesses

Through our business operations to date, Rakuten has developed strong relationships with many people including service users, Rakuten shop owners, hotel owners, and municipal governments. Rakuten considers it our responsibility to provide more personal and direct forms of reconstruction support to those in need, and to continue providing our services under all kinds of situations. We aim to be a corporation that creates value to society through our main businesses.

March 27, 2012

Delivery Report on 42nd Rakuten Tasukeai(Love and Aid) Project

Representing our users, On March 21 2012, we delivered bicycles and helmets to the children at Mangokuura, Elementary in Ishinomaki city, Miyagi prefecture.

 We brought the 426 bicycles and 388 helmets into their gymnasium where the glass window was still broken.  “Cycle Network at Rakuten Ichiba” also helped us with the delivery as well as some of the Rakuten employees. 

It was so nice to see some children smiling and waiting outside the gym for all the moving to end.

Empowered by “Cycle Network at Rakuten Ichiba

The Rakuten Tasukeai Project (楽天たすけ愛)project is. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

March 25, 2012

Heart to Tohoku
We’ve release the picture album of the 3.11 memorial ceremony ’Heart to Tohoku’ used by a lot of candles and balloons. They created beautiful landscape.
I’m grateful for your commitment to attend to the ceremony.
Motoko
-The 3.11 memorial ceremony ’Heart to Tohoku’
http://rakuten-pray-hope-ceremony.tumblr.com/
-Rakuten’s CSR
http://global.rakuten.com/csr/

Heart to Tohoku

We’ve release the picture album of the 3.11 memorial ceremony ’Heart to Tohoku’ used by a lot of candles and balloons. They created beautiful landscape.

I’m grateful for your commitment to attend to the ceremony.

Motoko

-The 3.11 memorial ceremony ’Heart to Tohoku’

http://rakuten-pray-hope-ceremony.tumblr.com/

-Rakuten’s CSR

http://global.rakuten.com/csr/

posted 1 year ago

March 23, 2012

Renewal of CSR Top Page

We made it easier for our stakeholders to visualize our company’s governance systems
By putting forward our Tumblr and other SNS articles, we express our unique and real time update of our CSR activities
Motoko
Rakuten Social Responsibility Project
http://global.rakuten.com/csr/philosophy/

Renewal of CSR Top Page

We made it easier for our stakeholders to visualize our company’s governance systems

By putting forward our Tumblr and other SNS articles, we express our unique and real time update of our CSR activities


Motoko

Rakuten Social Responsibility Project

http://global.rakuten.com/csr/philosophy/

posted 1 year ago

January 24, 2012

Delivery Report on 39th Rakuten Tasukeai Project (楽天たすけ愛)

Jan. 17th 2012, on behalf of the Rakuten Users, we delivered 2L of waters to the Iwaki Sakuranbo preschool.

 The picture shows the preschool children and the delivery man taking the water inside the school together.  It was heavy but they made it into the school!

“We are thankful to the people who have given help.  The infants can now drink and eat their baby food safely”, the head of the preschool teacher replied.

We thank the people who have cooperated and to keep on looking at our Rakuten Tasukeai Project (楽天たすけ愛) website.

The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

January 19, 2012

Preparations are starting to connect people who support businesses in Tohoku with the local citizens】

Since last December, I have been going to Tohoku every week. Our goal is
to start a new “Internet based wholesale district” where professional distributors
and buyers can match each others’ needs and work together within the
“Rakuten family” to help the recovery of Tohoku.

”Empowerment” has always been the basic philosophy behind Rakuten (to
give/shift power to the society and people ). We believe that our businesses
can contribute to society by providing business opportunities to big and small
companies, and this is the basic goal to which “Rakuten Ichiba” and “Rakuten
Travel” strive to achieve.
Through Rakuten B2B, we believe this new idea will empower the three Tohoku
districts which have been damaged by the tsunami and nuclear power plants.


So what kinds of ideas are we talking about?

I will share my ideas with you in the weeks to come!
There lies a big opportunity for local food businesses in Japan.
But many obstacles still remain.

Some of their worries are…
  Businesses want to have an Internet store, but do not have enough staff or
knowledge to operate.
  Businesses want to join in a food event, but it involves taking risks and
spending money.
  Businesses want to convey episodes and stories on how their products are
made but cannot reach a large audience.

If you want to know more about Rakuten B2B
http://b2b.rakuten.co.jp/

#RSRP_Andy

Past articles

posted 1 year ago

January 18, 2012

【Report on 37th Rakuten Tasukeai Project (楽天たすけ愛)

We have completed our delivery pregelatinized rice and toilet paper】

■Delivery of pregelatinized rice

On Dec. 28, 2011, on behalf of Rakuten Users and their kind generosity, we
delivered pregelatinized rice to 24 kindergartens in Ishinomaki city, Miyagi
prefecture.
This rice will be stocked in each institution to be used in case of an emergency.  
The first three photos are of the children at “Wakakusa day-care center”; they
are running around happily in spite of the very cold weather.


■Delivery of toilet papers


On Dec, 27th 2011, on behalf of Rakuten Users and their kind generosity, we
delivered toilet paper to 24 kindergartens in Ishinomaki city, Miyagi prefecture.
Consumable items cannot be preserved, however considering the hygienic
situation, the donation of these items were very appreciated. You can see in the
picture how serious the kids are about washing their hands and gargling.

Please take a look at our Rakuten Tasukeai Project (楽天たすけ愛) held every week!

A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site.
By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

January 16, 2012

【Rakuten Tasukeai Project(楽天たすけ愛)】

If my daughter can smile for 10 minutes, I want the children in the disaster areas to be able to smile for 20 minutes.

Hi, this is Sanae from Rakuten Tasukeai Project.

Today I would like to talk about Mr Tanaka, who runs a project that will hopefully bring lots of smiles to kindergarten children in Fukushima and Ishinomaki City, Miyagi prefecture.

Mr Tanaka helped us in the 30th and 35th Tasukeai Project, in which we donated felt toys and also took part in the 34th project where we gave out Santa Claus boots filled with candies to the children in the disaster areas. But in actuality, it was more like we were participants in projects that Mr. Tanaka planned rather than the other way around.  

Mr Tanaka himself has children of his own and says, “If my daughter gets to laugh for 10min, I want the children in the disaster areas to be able to smile for 20min. That’s how I feel towards the volunteering work I do”.

He started this project on his own, just after the Great East Japan Earthquake, first collecting handmade toys from all over Japan and delivering them to the affected areas.

He also does safety tests to make sure there is no harm to the children, and he asks the people from the disaster areas to help with the wrapping of the gifts.  I am always amazed by how much care he puts into those gifts.

One day, Mr. Tanaka told me the he had started a new project.  The plan is to prepare the materials needed for making felt toys and ask the people in the disaster areas to build them.  After they are made, we buy the toys back from them, and in the end we give them to the children as a present.

10 months have passed since the Great East Japan Earthquake, and unemployment is becoming a serious problem.  Looking at the current situation, Mr. Tanaka immediately changed his methods of doing things.  Mr Tanaka’ s flexibility and speed amazes me.  I am so happy to  have had the opportunity to meet with a person like Mr. Tanaka, and to have the privilege to introduce this project to other people as well.  

However the project that I have introduced can not be done alone.  He needs donations to prepare materials for this project.  

You can support Mr Tanaka’s new project through a website called “Ready For?”  The first project is donating 200 handmade toys to the children in Iwaki City which ends in 13 days.  Although this new project is still in a test trial period,  if this succeeds, we will be able to raise people’s awareness,  so please take a look at the website. 

I am out of breath from all this emotion!!  I am also happy to announce that the 41st Rakuten Tasukeai Project  has succeeded with your cooperation.

From Jan 18th (Wed) we are doing a project to donate bicycles, helmets, mouthwash and abacuses.  We await your cooperation on this project as well.

But first pleaaaassse take a look at Mr Tanaka’s new project

RSRP ^Sanae

posted 1 year ago

December 08, 2011

Rakuten Ichiba’s Annual Gross Merchandise Sales Top \1 Trillion
On December 3, Rakuten Ichiba’s Gross Merchandise Sales topped \1 trillion.
We were able to reach this great day through persistent efforts with our 38,000 merchants.
We thank all of the merchants who are even now looking toward higher targets for the year-end shopping season. We also thank all of the customers who purchase from us. We hope you will continue to enjoy shopping at Rakuten Ichiba.
 Since our founding in 1997, we have held up the concept of “Empowerment” by conveying the potential of the Internet to business owners, working to increase the number of merchants. We set the goal for gross merchandise sales at \1 trillion around the time the number of merchants reached 5,000. We started on this course toward such a large goal since we wanted our Rakuten Ichiba merchants to believe in the potential of the Internet and grow their sales much faster than actual stores.
 From that day forward, we set our sights on the day we would reach \1 trillion in gross merchandise sales, shared this one objective with our merchants, and continued to run toward it with them. We put in effort after effort to achieve a win-win-win situation for merchants, customers, and Rakuten. As we did so, shopping on the Internet came to be embraced widely by many customers.
 For us, the meaningful achievement of \1 trillion in gross merchandise sales became a stepping-stone as of December 3. Under our founding credo of “Empowerment” and with the cooperation of our merchants we will continue to move ahead toward new objectives, as a company striving to empower people and society.
By Motoko
・About Rakuten Social Responsibility Projecthttp://global.rakuten.com/csr/philosophy/

Rakuten Ichiba’s Annual Gross Merchandise Sales Top \1 Trillion

On December 3, Rakuten Ichiba’s Gross Merchandise Sales topped \1 trillion.

We were able to reach this great day through persistent efforts with our 38,000 merchants.

We thank all of the merchants who are even now looking toward higher targets for the year-end shopping season. We also thank all of the customers who purchase from us. We hope you will continue to enjoy shopping at Rakuten Ichiba.

 Since our founding in 1997, we have held up the concept of “Empowerment” by conveying the potential of the Internet to business owners, working to increase the number of merchants. We set the goal for gross merchandise sales at \1 trillion around the time the number of merchants reached 5,000. We started on this course toward such a large goal since we wanted our Rakuten Ichiba merchants to believe in the potential of the Internet and grow their sales much faster than actual stores.

 From that day forward, we set our sights on the day we would reach \1 trillion in gross merchandise sales, shared this one objective with our merchants, and continued to run toward it with them. We put in effort after effort to achieve a win-win-win situation for merchants, customers, and Rakuten. As we did so, shopping on the Internet came to be embraced widely by many customers.

 For us, the meaningful achievement of \1 trillion in gross merchandise sales became a stepping-stone as of December 3. Under our founding credo of “Empowerment” and with the cooperation of our merchants we will continue to move ahead toward new objectives, as a company striving to empower people and society.

By Motoko

・About Rakuten Social Responsibility Project
http://global.rakuten.com/csr/philosophy/

posted 1 year ago

December 03, 2011

About Rakuten Social Responsibility Project
Japan on 11 March 2011. The earthquake caused widespread damage in Japan.
The damage was not only limited to the earthquake itself, but also the
resultant tsunami that devastated the Eastern coast of Japan and
predicated the nuclear power station crisis in Fukushima. Not only has
this crisis released dangerous radioactive materials into the
environment, it has also caused power shortages across wide areas of
Japan.
This disaster has triggered Rakuten to reconsider how we operate. The following outlines key theme-based initiatives we began following the disaster:
Four Points for Everyone in Rakuten to Consider
- For the future
- Energy that is Friendly to Both People and the Environment
- Conservation in Consideration of the Environment
- Creating Value to Society through our Main Businesses
Based on Rakuten´s long-standing core value of “Empowerment” (empowering
people and societies), the Rakuten Group has and will continue to take
proactive steps to provide reconstruction support and do our part to
tackle the energy issue, as well as make social contributions through
the utilization of the Group´s operating base.
http://global.rakuten.com/csr/philosophy/about/

About Rakuten Social Responsibility Project

Japan on 11 March 2011. The earthquake caused widespread damage in Japan.

The damage was not only limited to the earthquake itself, but also the

resultant tsunami that devastated the Eastern coast of Japan and

predicated the nuclear power station crisis in Fukushima. Not only has

this crisis released dangerous radioactive materials into the

environment, it has also caused power shortages across wide areas of

Japan.

This disaster has triggered Rakuten to reconsider how we operate. The following outlines key theme-based initiatives we began following the disaster:

Four Points for Everyone in Rakuten to Consider

- For the future

- Energy that is Friendly to Both People and the Environment

- Conservation in Consideration of the Environment

- Creating Value to Society through our Main Businesses

Based on Rakuten´s long-standing core value of “Empowerment” (empowering

people and societies), the Rakuten Group has and will continue to take

proactive steps to provide reconstruction support and do our part to

tackle the energy issue, as well as make social contributions through

the utilization of the Group´s operating base.

http://global.rakuten.com/csr/philosophy/about/

posted 1 year ago


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