Creating Value to Society through our Main Businesses

Through our business operations to date, Rakuten has developed strong relationships with many people including service users, Rakuten shop owners, hotel owners, and municipal governments. Rakuten considers it our responsibility to provide more personal and direct forms of reconstruction support to those in need, and to continue providing our services under all kinds of situations. We aim to be a corporation that creates value to society through our main businesses.

September 13, 2013

Students from all over Japan participating in the 2013 Media Workshop for Junior High and High School Girls visit Rakuten

 The “2013 Information Media Workshop for Junior High and High School Girls” is a summer program targeted to Junior High and High School girls aspiring to careers in science and math. The program aims to deepen participants’ interest in IT fields by conducting tours of major IT firms and arranging actual programming experiences. At the end of August, 2013, 16 participating students with an interest in IT visited Rakuten as a part of the workshop.

 After a tour of the company, female employees at Rakuten who had originally studied liberal arts spoke about working at Rakuten. Thereafter, participants split up into small groups where they spoke with female employees about working in IT – the hardships and the joy, the sense of accomplishment, etc.

 During the question and answer period, the dialogue proceeded freely and frankly, with students asking questions such as:

 “So, have you been speaking English since college then?”

 “How did you choose what college to go to?”

 Pictures from the Q&A were published on the website “IT Pro.”

 After the event ended, we received such comments and observations as:

 “Knowing that women play active roles in so many departments gave me courage!”

 “I also want a job where I can interact with people from all over the world!”

 “I always imagined working in IT as sitting in front of a computer all day, but I was impressed by how freely these women worked and how much fun they seemed to be having!”

 Please take a minute to view pictures of the hard-working school girls and the women warriors of Rakuten!

 IT Pro “Junior High and High School Girls Interested in Math and Science Experience the Joy of Programming”

http://itpro.nikkeibp.co.jp/article/NEWS/20130909/503323/?r_develop

(Source: rakuten-sr-company-mission)

posted 11 months ago

September 12, 2013

“From Japan! Creating a Future Ensemble: Children’s Orchestras” 
A message of encouragement from a Rakuten Travel partner for the children of the Soma Children’s Orchestra!

Houmeikan, the ryokan where all of you stayed after performing at Tokyo Dome on July 9, is registered through Rakuten Travel. They hosted you as part of a special CSR activity. We would like to share a message we received from Houmeikan for the children of Soma:

———
Loss, sorrow, pain - I am sure your past has been filled with such emotions.

But we cannot turn back time.

A community built up by decades of efforts – lost in a single day.

Restoring that community is your duty to your ancestors
And building a better society is your responsibility to your children.  

Move ahead - facing forward, head held high, confidently, boldly, kindly.

We cannot offer you much in the way help.

But you are not alone.

Even if it is just a little, we are happy to do all we can to aid your journey.
———
End of message.

This year, Houmeikan celebrated its 102nd anniversary, and is the only place of lodging in Tokyo that is registered as a tangible cultural asset. 
On that day in July, the children from Sakura-ga-ka Elementary, who had been busy since the early morning, could not contain the exhilaration they felt performing in Tokyo Dome, and continued to enjoy their exciting trip to Tokyo after settling down in the ryokan.

The children appeared to have a lovely time relaxing in the charms of the historic place.

We offer our sincere thanks to Houmeikan for their kind hospitality and cooperation.

・Houmeikan’s Rakuten Travel Page
http://travel.rakuten.co.jp/HOTEL/360/360.html

・Rakuten CSR on Facebook
https://www.facebook.com/RakutenSR.jp

・From Japan! Creating a Future Ensemble: Children’s Orchestras
http://corp.rakuten.co.jp/csr

“From Japan! Creating a Future Ensemble: Children’s Orchestras” 

A message of encouragement from a Rakuten Travel partner for the children of the Soma Children’s Orchestra!

Houmeikan, the ryokan where all of you stayed after performing at Tokyo Dome on July 9, is registered through Rakuten Travel. They hosted you as part of a special CSR activity. We would like to share a message we received from Houmeikan for the children of Soma:

———

Loss, sorrow, pain - I am sure your past has been filled with such emotions.

But we cannot turn back time.

A community built up by decades of efforts – lost in a single day.

Restoring that community is your duty to your ancestors

And building a better society is your responsibility to your children.  

Move ahead - facing forward, head held high, confidently, boldly, kindly.

We cannot offer you much in the way help.

But you are not alone.

Even if it is just a little, we are happy to do all we can to aid your journey.

———

End of message.

This year, Houmeikan celebrated its 102nd anniversary, and is the only place of lodging in Tokyo that is registered as a tangible cultural asset. 

On that day in July, the children from Sakura-ga-ka Elementary, who had been busy since the early morning, could not contain the exhilaration they felt performing in Tokyo Dome, and continued to enjoy their exciting trip to Tokyo after settling down in the ryokan.

The children appeared to have a lovely time relaxing in the charms of the historic place.

We offer our sincere thanks to Houmeikan for their kind hospitality and cooperation.

・Houmeikan’s Rakuten Travel Page

http://travel.rakuten.co.jp/HOTEL/360/360.html

・Rakuten CSR on Facebook

https://www.facebook.com/RakutenSR.jp

・From Japan! Creating a Future Ensemble: Children’s Orchestras

http://corp.rakuten.co.jp/csr

posted 11 months ago

June 04, 2012

【Two hundred thousand food delivered to the children in Africa, a collaboration project with Rakuten Recipe and TABLE FOR TWO】

"Chotto Iikoto"(Something Good for everyone) "Rakuten Recipe XTABLE FOR TWO" Collaboration Project 
~Enter a recipe on our site and donate a school meal to Africa~
Thank you to all our users at Rakuten Recipe!!
The school meal that we have delivered to Africa has reached 200,000!
Rakuten Recipe started the co-project with Table For Two in February 2011.  Rakuten Recipe first started to provide an opportunity for people to enjoy a more happy and healthy life. We collect a variety of original recipes that people would enjoy around the world.  Taste differs according to each household, but to share that recipe online also means passing on important tradition to the next generation.  
Rakuten Recipe would like to become a platform that helps this passing on of knowledge.  
This is one of the reasons why we decided to start our co-project with the TABLE FOR TWO (TFT) project.  
TFT is a wordwide organization that is tackling with the imbalance of food around the world.  For example in our world of almost 7 billion, 1 billion suffer from hunger and malnutrition, while an equal number face obesity, diabetes, and other health issues related to “overnutrition.”  In order to solve these problems, TFT partners with restaurants, corporate cafeterias, and other food establishments to serve healthy, nutritionally balanced TFT-branded meals. An extra bit of charge is added to the price of these meals, which is used to provide school lunches in countries including Uganda, Rwanda, and Ethiopia.
Helping another become happy through “food”. is something that we felt was close to our concept.  In the “Rakuten Recipe XTABLE FOR TWO” collaboration campaign when you enter a recipe,10 yen worth of donation is made for the project.  The fee for a meal at the supporting areas, cost about 20 yen per person.  Therefor your 2 original recipes will equal to one meal.  


And NOW! “Rakuten Recipe XTABLE FOR TWO” program has now achieved a goal of 200,000 deliveries at the end of May!
Enter your recipe today and help bring a smile to another child in the supporting areas.
Rakuten Recipe
http://recipe.rakuten.co.jp/sp1/donation/tft
By deco168
Past Articles
http://rakuten-gsr-company-mission.tumblr.com/

【Two hundred thousand food delivered to the children in Africa, a collaboration project with Rakuten Recipe and TABLE FOR TWO】

"Chotto Iikoto"(Something Good for everyone) "Rakuten Recipe XTABLE FOR TWO" Collaboration Project 

~Enter a recipe on our site and donate a school meal to Africa~

Thank you to all our users at Rakuten Recipe!!

The school meal that we have delivered to Africa has reached 200,000!

Rakuten Recipe started the co-project with Table For Two in February 2011.  Rakuten Recipe first started to provide an opportunity for people to enjoy a more happy and healthy life. We collect a variety of original recipes that people would enjoy around the world.  Taste differs according to each household, but to share that recipe online also means passing on important tradition to the next generation.  

Rakuten Recipe would like to become a platform that helps this passing on of knowledge.  

This is one of the reasons why we decided to start our co-project with the TABLE FOR TWO (TFT) project.  

TFT is a wordwide organization that is tackling with the imbalance of food around the world.  For example in our world of almost 7 billion, 1 billion suffer from hunger and malnutrition, while an equal number face obesity, diabetes, and other health issues related to “overnutrition.”  In order to solve these problems, TFT partners with restaurants, corporate cafeterias, and other food establishments to serve healthy, nutritionally balanced TFT-branded meals. An extra bit of charge is added to the price of these meals, which is used to provide school lunches in countries including Uganda, Rwanda, and Ethiopia.

Helping another become happy through “food”. is something that we felt was close to our concept.  In the “Rakuten Recipe XTABLE FOR TWO” collaboration campaign when you enter a recipe,10 yen worth of donation is made for the project.  The fee for a meal at the supporting areas, cost about 20 yen per person.  Therefor your 2 original recipes will equal to one meal.  

And NOW! “Rakuten Recipe XTABLE FOR TWO” program has now achieved a goal of 200,000 deliveries at the end of May!

Enter your recipe today and help bring a smile to another child in the supporting areas.

Rakuten Recipe

http://recipe.rakuten.co.jp/sp1/donation/tft

By deco168

Past Articles

(Source: deco168)

posted 2 years ago

May 02, 2012

【Delivery Report on 51st Rakuten Tasukeai(Love and Aid) Project 】

On March 30th Friday, representing our Rakuten Tasukeai(Love and Aid) Project supporters, we delivered Junior high school level Japanese and English dictionaries to the graduate students of Minato Daini elementary school.

As you can see from the pictures this is their second time to hold this graduate ceremony.  This area where the Tsunami was so severe it is still hard to get the necessities fo their studying everyday.  It has been a year since they entered junior high school, however we heard that many of the students still did not have a proper dictionary and we decided to hold this delivery.

Empowered by Youken Shop .

The Rakuten Tasukeai (Love and Aid) project will end on March 28.  We send great appreciation towards the people who have supported this activity throughout the year.  We still have a few delivery reports left, so until then, I will keep sharing a full report to the people who have cooperated with us.  Rakuten will continue providing differnet support activities through the Social Responsibility project, and we hope you will continue supporting us.  Thank you so much again.

※The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 2 years ago

April 23, 2012

【Delivery Report on 50th Rakuten Tasukeai(Love and Aid) Project 】

On April 9 Monday(days differ according to school), representing our Rakuten Tasukeai(Love and Aid) Project  supporters, the staff from “SAVE TAKATA" delivered Nike brand school bags and gyms sacks to all the new first year elementary and junior high school students in Rikuzan Takada city.

In preparation for the entrance ceremony on April 9th, we explained to each school of our Rakuten Tasukeai(Love and Aid) Project and the support that was given from our Rakuten users.  The children seemed both excited and nervous of their new environment waiting ahead of them.  

The pictures on the first row show Takada Elementary school, the  2nd and 3rd row show Komesaki elementary school and Komesaki junior highschool.  

Empowered by Kanerin.

The Rakuten Tasukeai (Love and Aid) project will end on March 28.  We send great appreciation towards the people who have supported this activity throughout the year.  We still have a few delivery reports left, so until then, I will keep sharing a full report to the people who have cooperated with us.  Rakuten will continue providing differnet support activities through the Social Responsibility project, and we hope you will continue supporting us.  Thank you so much again.

※The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 2 years ago

April 18, 2012

【Delivery Report on 49th Rakuten Tasukeai(Love and Aid) Project 】

On March 22 Thursday, our staff delivered rice from Fukushima as a part of the Rakuten Tasukeai (Love+ Aid).

We delivered them to Yumoto Dainijunior high school which is currently being used as a warehouse to stock support goods.  The principal of this school who is very dedicated to helping the recovery of the disaster areas, are collaborating with the volunteer groups around them to provide supplies to the places in which they are truly needed.  

The principal mentioned, one of the school goals, “Become the one to create, not just receive”.  He asks his students to aggressively join in the volunteer activities, and they recently went on a joint volunteer activity with the students from Nasushiobara city to clean up the rubble near the seashore.  

He believes that the children’s energy and power will bring up the motivation of other adults who are still feeling down from the disaster. As you can see from this picture, the students helped us with the delivery activity on this day as well.

Empowered by Senbeiya Yondaime Seigoro

The Rakuten Tasukeai (Love and Aid) project will end on March 28.  We send great appreciation towards the people who have supported this activity throughout the year.  We still have a few delivery reports left, so until then, I will keep sharing a full report to the people who have cooperated with us.  Rakuten will continue providing different support activities through the Rakuten Social Responsibility Project, and we hope you will continue supporting us.  Thank you so much again.

The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

 (from The Rakuten Tasukeai blog)

posted 2 years ago

April 10, 2012

【Rakuten Tasukeai (Love and Aid)  Live your life first to be able to support others】

Hi everyone ! This is Sanae from Rakuten Tasukeai (Love+ Aid).

On March 23 Friday, our staff delivered the Rakuten Tasukeai (Love+ Aid). goods to 2 schools in Minamisanriku Motoyoshigun Miyagi prefecture.  The details are written here.

When making deliveries I ask our staff to take pictures of the areas surrounding the place where we take the goods.  This is because people including me, would like to know what is happening “Now” to the disaster areas.  I know that pictures may not be enough, but I believe it is our duty or belief that doing something is better than doing nothing..  Last year at the end of May, I went to Minammisanrikucho.  I have never forgotten the scenery that I have seen that day.  However When I saw the pictures that the staff had taken at this time, I was very shocked.  The scenery in the picture had hardly any difference with the scenery I have seen 10 months ago. Of course considering the severe damages that took place in the area, building would not appear again very soon. But I was so shocked.  I live in Tokyo now, but I get to see what is happening to the disaster areas everyday on the news , and on the internet.  However my mind had somehow thought different.

I was interpreting the messages like “Cheer Tohoku” or “You can make it Tohoku ” the way that I wanted to feel comfortable with.  

I feel stronger now that in order to be able to support somebody, means that you need to live your life very firmly.  Even turning off a light and saving energy is one method, thinking about Japan’s future in 10years, 20years, 100 years is also something very important.  The owner of Asabiraki Jyuichidaime Genzoya mentioned, “The power of one may be small, but it’s not nothing” Don’t you wonder how things may turn out, to something you kept on thinking for ten years or 20years?!  I would like to share the picture with you that have made me think about many things.  Currently we are selling helmets and bicycles to send to Kazuma elementary school in Ishinomaki.  Please take a look at our website.

Past articles

http://rakuten-gsr-company-mission.tumblr.com/

posted 2 years ago

April 06, 2012

【Delivery Report on 47th Rakuten Tasukeai(Love and Aid) Project 】

Representing our users, On March 23 2012, we delivered a set of notebooks and Japanese language dictionary to Isatomae elmentray school in Minamisanrikucho Motoyoshigun , Miyagi prefecture.

The newly entered first grade students will be mainly using the Japanese language dictionary

In this district, the fishery and marine product processing industry are the main businesses, many people still do not have jobs and it is hard for them to extract money.  They were very thankful for this help and we were also glad that we helped in preparing an environment for these children who hold the future of this district.

We thank the people who have cooperated and to keep on looking at our Rakuten Tasukeai Project (楽天たすけ愛) website. 

Empowered by “The Top Culture net Club

The Rakuten Tasukeai (Love and Aid) Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

Past articles

http://rakuten-gsr-company-mission.tumblr.com/

posted 2 years ago

April 04, 2012

Delivery Report on 46th Rakuten Tasukeai(Love and Aid) Project 

Representing our users, On March 23 2012, we delivered disaster prevention hoods and cafeteria uniforms to Shizugawa elmentray school in Minamisanrikucho Motoyoshigun , Miyagi prefecture.

Both are for the first grade students that is starting school this year.  While the other students are wearing a silver hoods, the school asked us to send yellow ones that stand out in case of an emergency.

These hoods are essential goods for the children, also the fact that you can tie this around the chair is very convenient.  I hope that these kids surrounded by teachers and parents will have a good school year. 

We thank the people who have cooperated and to keep on looking at our Rakuten Tasukeai Project (楽天たすけ愛) website. 

Empowered by “Ojyuken yohin Happy Clover ”and “Tokyo White Hakui Rakuten Ichiba store

The Rakuten Tasukeai (Love and Aid) Project (楽天たすけ愛)project is. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 2 years ago

March 30, 2012

Delivery report on water bottle (2L) donations as part of the 50th Rakuten Tasuke ai Project

On Friday, March 23, 2012, the Rakuten Tasuke ai Project delivered water bottles (2L) on behalf of users to Nagomi Kindergarten in Koriyama City, Fukushima Prefecture.

Children at Nagomi Kindergarten still cannot play outside because of high radiation levels. The water sent this time will be used in the children’s food and as drinking water.

There are also plans to send sand for the Kindergarten’s sandbox in May.

Cooperating merchant: EZ Store

■■ Rakuten Tasuke ai Project events are held weekly! Take a look when you have the time. ■■

(Source: rakuten-tasukeai, via rakuten-sr-company-mission)

posted 2 years ago


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