Creating Value to Society through our Main Businesses

Through our business operations to date, Rakuten has developed strong relationships with many people including service users, Rakuten shop owners, hotel owners, and municipal governments. Rakuten considers it our responsibility to provide more personal and direct forms of reconstruction support to those in need, and to continue providing our services under all kinds of situations. We aim to be a corporation that creates value to society through our main businesses.

June 04, 2012

【Two hundred thousand food delivered to the children in Africa, a collaboration project with Rakuten Recipe and TABLE FOR TWO】 “Chotto Iikoto”(Something Good　for everyone) “Rakuten Recipe XTABLE FOR TWO” Collaboration Project  ～Enter a recipe on our site and donate a school meal to Africa～ Thank you to all our users at Rakuten Recipe!! The school meal that we have delivered to Africa has reached 200,000! Rakuten Recipe started the co-project with Table For Two in February 2011.  Rakuｔen Recipe first started to provide an opportunity for people to enjoy a more happy and healthy life. We collect a variety of original recipes that people would enjoy around the world.  Taste differs according to each household, but to share that recipe online also means passing on important tradition to the next generation.   Rakuten Recipe would like to become a platform that helps this passing on of knowledge.   This is one of the reasons why we decided to start our co-project with the TABLE FOR TWO (TFT) project.   TFT　is a wordwide organization that is tackling with the imbalance of food around the world.  For example in our world of almost 7 billion, 1 billion suffer from hunger and malnutrition, while an equal number face obesity, diabetes, and other health issues related to “overnutrition.”  In order to solve these problems, TFT partners with restaurants, corporate cafeterias, and other food establishments to serve healthy, nutritionally balanced TFT-branded meals. An extra bit of charge is added to the price of these meals, which is used to provide school lunches in countries including Uganda, Rwanda, and Ethiopia. Helping another become happy through “food”. is something that we felt was close to our concept.  In the “Rakuten Recipe XTABLE FOR TWO” collaboration campaign when you enter a recipe,10 yen worth of donation is made for the project.  The fee for a meal at the supporting areas, cost about 20 yen per person.  Therefor your 2 original recipes will equal to one meal.   And NOW! “Rakuten Recipe XTABLE FOR TWO” program has now achieved a goal of 200,000 deliveries at the end of May! Enter your recipe today and help bring a smile to another child in the supporting areas. Rakuten Recipe http://recipe.rakuten.co.jp/sp1/donation/tft By deco168 Past Articles http://rakuten-gsr-company-mission.tumblr.com/

【Two hundred thousand food delivered to the children in Africa, a collaboration project with Rakuten Recipe and TABLE FOR TWO】

“Chotto Iikoto”(Something Good　for everyone) “Rakuten Recipe XTABLE FOR TWO” Collaboration Project 

～Enter a recipe on our site and donate a school meal to Africa～

Thank you to all our users at Rakuten Recipe!!

The school meal that we have delivered to Africa has reached 200,000!

Rakuten Recipe started the co-project with Table For Two in February 2011.  Rakuｔen Recipe first started to provide an opportunity for people to enjoy a more happy and healthy life. We collect a variety of original recipes that people would enjoy around the world.  Taste differs according to each household, but to share that recipe online also means passing on important tradition to the next generation.  

Rakuten Recipe would like to become a platform that helps this passing on of knowledge.  

This is one of the reasons why we decided to start our co-project with the TABLE FOR TWO (TFT) project.  

TFT　is a wordwide organization that is tackling with the imbalance of food around the world.  For example in our world of almost 7 billion, 1 billion suffer from hunger and malnutrition, while an equal number face obesity, diabetes, and other health issues related to “overnutrition.”  In order to solve these problems, TFT partners with restaurants, corporate cafeterias, and other food establishments to serve healthy, nutritionally balanced TFT-branded meals. An extra bit of charge is added to the price of these meals, which is used to provide school lunches in countries including Uganda, Rwanda, and Ethiopia.

Helping another become happy through “food”. is something that we felt was close to our concept.  In the “Rakuten Recipe XTABLE FOR TWO” collaboration campaign when you enter a recipe,10 yen worth of donation is made for the project.  The fee for a meal at the supporting areas, cost about 20 yen per person.  Therefor your 2 original recipes will equal to one meal.  

And NOW! “Rakuten Recipe XTABLE FOR TWO” program has now achieved a goal of 200,000 deliveries at the end of May!

Enter your recipe today and help bring a smile to another child in the supporting areas.

Rakuten Recipe

http://recipe.rakuten.co.jp/sp1/donation/tft

By deco168

Past Articles

(Source: deco168)

posted 11 months ago

May 02, 2012

【Delivery Report on 51st Rakuten Tasukeai(Love and Aid) Project 】

On March 30th Friday, representing our Rakuten Tasukeai(Love and Aid) Project supporters, we delivered Junior high school level　Japanese and English dictionaries to the graduate students of Minato Daini elementary school.

As you can see from the pictures this is their second time to hold this graduate ceremony.  This area where the Tsunami was so severe it is still hard to get the necessities fo their studying everyday.  It has been a year since they entered junior high school, however we heard that many of the students still did not have a proper dictionary and we decided to hold this delivery.

Empowered by Youken Shop .

The Rakuten Tasukeai (Love and Aid) project will end on March 28.  We send great appreciation towards the people who have supported this activity throughout the year.  We still have a few delivery reports left, so until then, I will keep sharing a full report to the people who have cooperated with us.  Rakuten will continue providing differnet support activities through the Social Responsibility project, and we hope you will continue supporting us.  Thank you so much again.

※The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

April 23, 2012

【Delivery Report on 50th Rakuten Tasukeai(Love and Aid) Project 】

On April 9 Monday(days differ according to school), representing our Rakuten Tasukeai(Love and Aid) Project  supporters, the staff from “SAVE TAKATA” delivered Nike brand school bags and gyms sacks to all the new first year elementary and junior high school students in Rikuzan Takada city.

In preparation for the entrance ceremony on April 9th, we explained to each school of our Rakuten Tasukeai(Love and Aid) Project and the support that was given from our Rakuten users.  The children seemed both excited and nervous of their new environment waiting ahead of them.  

The pictures on the first row show Takada Elementary school, the  2nd and 3rd row show Komesaki elementary school and Komesaki junior highschool.  

Empowered by Kanerin.

The Rakuten Tasukeai (Love and Aid) project will end on March 28.  We send great appreciation towards the people who have supported this activity throughout the year.  We still have a few delivery reports left, so until then, I will keep sharing a full report to the people who have cooperated with us.  Rakuten will continue providing differnet support activities through the Social Responsibility project, and we hope you will continue supporting us.  Thank you so much again.

※The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

April 18, 2012

【Delivery Report on 49th Rakuten Tasukeai(Love and Aid) Project 】

On March 22 Thursday, our staff delivered rice from Fukushima as a part of the Rakuten Tasukeai (Love+ Aid).

We delivered them to Yumoto Dainijunior high school which is currently being used as a warehouse to stock support goods.  The principal of this school who is very dedicated to helping the recovery of the disaster areas, are collaborating with the volunteer groups around them to provide supplies to the places in which they are truly needed.  

The principal mentioned, one of the school goals, “Become the one to create, not just receive”.  He asks his students to aggressively join in the volunteer activities, and they recently went on a joint volunteer activity with the students from Nasushiobara city to clean up the rubble near the seashore.  

He believes that the children’s energy and power will bring up the motivation of other adults who are still feeling down from the disaster. As you can see from this picture, the students helped us with the delivery activity on this day as well.

Empowered by Senbeiya Yondaime Seigoro

The Rakuten Tasukeai (Love and Aid) project will end on March 28.  We send great appreciation towards the people who have supported this activity throughout the year.  We still have a few delivery reports left, so until then, I will keep sharing a full report to the people who have cooperated with us.  Rakuten will continue providing different support activities through the Rakuten Social Responsibility Project, and we hope you will continue supporting us.  Thank you so much again.

※The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

 (from The Rakuten Tasukeai blog)

posted 1 year ago

April 10, 2012

【Rakuten Tasukeai (Love and Aid)  Live your life first to be able to support others】

Hi everyone ! This is Sanae from Rakuten Tasukeai (Love+ Aid).

On March 23 Friday, our staff delivered the Rakuten Tasukeai (Love+ Aid). goods to 2 schools in Minamisanriku Motoyoshigun Miyagi prefecture.  The details are written here.

When making deliveries I ask our staff to take pictures of the areas surrounding the place where we take the goods.  This is because people including me, would like to know what is happening “Now” to the disaster areas.  I know that pictures may not be enough, but I believe it is our duty or belief that doing something is better than doing nothing..  Last year at the end of May, I went to Minammisanrikucho.  I have never forgotten the scenery that I have seen that day.  However When I saw the pictures that the staff had taken at this time, I was very shocked.  The scenery in the picture had hardly any difference with the scenery I have seen 10 months ago. Of course considering the severe damages that took place in the area, building would not appear again very soon. But I was so shocked.  I live in Tokyo now, but I get to see what is happening to the disaster areas everyday on the news , and on the internet.  However my mind had somehow thought different.

I was interpreting the messages like “Cheer Tohoku” or “You can make it Tohoku ” the way that I wanted to feel comfortable with.  

I feel stronger now that in order to be able to support somebody, means that you need to live your life very firmly.  Even turning off a light and saving energy is one method, thinking about Japan’s future in 10years, 20years, 100 years is also something very important.  The owner of Asabiraki Jyuichidaime Genzoya mentioned, “The power of one may be small, but it’s not nothing” Don’t you wonder how things may turn out, to something you kept on thinking for ten years or 20years?!  I would like to share the picture with you that have made me think about many things.  Currently we are selling helmets and bicycles to send to Kazuma elementary school in Ishinomaki.  Please take a look at our website.

Past articles

http://rakuten-gsr-company-mission.tumblr.com/

posted 1 year ago

April 06, 2012

【Delivery Report on 47th Rakuten Tasukeai(Love and Aid) Project 】

Representing our users, On March 23 2012, we delivered a set of notebooks and Japanese language dictionary to Isatomae elmentray school in Minamisanrikucho Motoyoshigun , Miyagi prefecture.

The newly entered first grade students will be mainly using the Japanese language dictionary

In this district, the fishery and marine product processing industry are the main businesses, many people still do not have jobs and it is hard for them to extract money.  They were very thankful for this help and we were also glad that we helped in preparing an environment for these children who hold the future of this district.

We thank the people who have cooperated and to keep on looking at our Rakuten Tasukeai Project (楽天たすけ愛) website. 

Empowered by “The Top Culture net Club ”

※The Rakuten Tasukeai (Love and Aid) Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

Past articles

http://rakuten-gsr-company-mission.tumblr.com/

posted 1 year ago

April 04, 2012

【Delivery Report on 46th Rakuten Tasukeai(Love and Aid) Project 】

Representing our users, On March 23 2012, we delivered disaster prevention hoods and cafeteria uniforms to Shizugawa elmentray school in Minamisanrikucho Motoyoshigun , Miyagi prefecture.

Both are for the first grade students that is starting school this year.  While the other students are wearing a silver hoods, the school asked us to send yellow ones that stand out in case of an emergency.

These hoods are essential goods for the children, also the fact that you can tie this around the chair is very convenient.  I hope that these kids surrounded by teachers and parents will have a good school year. 

We thank the people who have cooperated and to keep on looking at our Rakuten Tasukeai Project (楽天たすけ愛) website. 

Empowered by “Ojyuken yohin Happy Clover ”and “Tokyo White Hakui Rakuten Ichiba store”

※The Rakuten Tasukeai (Love and Aid) Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

March 30, 2012

Delivery report on water bottle (2L) donations as part of the 50th Rakuten Tasuke ai Project

On Friday, March 23, 2012, the Rakuten Tasuke ai Project delivered water bottles (2L) on behalf of users to Nagomi Kindergarten in Koriyama City, Fukushima Prefecture.

Children at Nagomi Kindergarten still cannot play outside because of high radiation levels. The water sent this time will be used in the children’s food and as drinking water.

There are also plans to send sand for the Kindergarten’s sandbox in May.

Cooperating merchant: EZ Store

■■ Rakuten Tasuke ai Project events are held weekly! Take a look when you have the time. ■■

(Source: rakuten-tasukeai, via rakuten-sr-company-mission)

posted 1 year ago

March 29, 2012

【Delivery Report on 48th Rakuten Tasukeai Project (楽天たすけ愛)】

Representing our users, On March 21 2012, we delivered face masks for under-aged children, to 9 day care centers, 36 preschools and 7 high schools in Iwaki city, Fukushima prefecture.

 At the “Chuo day care center” the teachers and children will thrilled to see so many masks being delivered.  “We thank everyone for their warm support and Rakuten for providing a project such as Rakuten-tasukeai”   The teachers at Iwaki High school said that they would be using these masks with care.

We thank the people who have cooperated and to keep on looking at our Rakuten Tasukeai Project (楽天たすけ愛) website. 

Empowered by “Zakka-net online Rakuten Ichiba store”

※The Rakuten Tasukeai Project (楽天たすけ愛)project is…. A matching service, where we match the need that the people in the disaster areas have to products sold within the Rakuten EC site. By the cooperation of our Rakuten Ichiba merchants, our customers can make donations through a special price offer and people can receive donations that they really need.

posted 1 year ago

March 28, 2012

Rakuten Tasuke ai Project

Getting back to normal

Hello, everyone! I’m Sanae with Rakuten Tasuke ai.

How did you spend March 11 this year? 
I went through my typical daily routine, but from when I woke up until I went to sleep it felt like a part of my mind was looking back on my actions of last March 2011. 
I remember thinking that I did this in the morning and I did that in the afternoon last March 11, or that I felt this type of emotion after the Great East Japan Earthquake. These were my thoughts during this March 11. I also found myself very grateful for the fact that today I can go on with my daily routine.  

Changing topics a bit, yesterday (March 21) was actually the delivery date for the bicycles donated by everyone as part of the 42nd Rakuten Tasuke ai Project.   

I’ve yet to look over the delivery report, but before I do I have one thing to mention. 
The shopkeeper of Cycle Network,<!—[if !supportAnnotations]—>[YM1]<!—[endif]—>  the shop that sold the bicycles, has spent more than 30 years engaged in traffic safety activities as a certified bicycle safety instructor.

Whenever I talked with him before, I recognized just how passionate he is about bicycle safety and how he focuses his efforts in this area over business. 
Actually, I’m not really good at riding a bicycle, but that’s a secret, you know. (^^*

The shopkeeper contacted me and said that he had held a bicycle and traffic safety class for students at Mangokuura Elementary School in Ishinomaki City, Miyagi Prefecture in advance of the bicycle deliveries. 
(The shopkeeper is willing to go anywhere in Japan to teach bicycle safety and has done so at countless schools in the past.)

He has developed his own curriculum that requires more than three hours to cover. Classes are split between lower grades, middle grades and higher grades. He does everything himself, which must be a lot of work, but I can imagine that his passion means he doesn’t miss a beat when it comes to instructing students. (^^*

His classes are carefully tailored to fit the actual circumstances of the local community. Curriculum for this particular session included a range of topics from explanations about regional traffic changes since the earthquake using video footage, to the rules of the road when riding a bike on a public street as well as bicycle maintenance / upkeep and explanations on dangerous areas on the way to school using actual images shot in and around the Mangokuura district. 


Apparently, the students in his class listened quite enthusiastically.

The news covers a lot of major issues in these communities, such as debris disposal operation and employment, which are each, of course, quite important, but I also felt the shopkeeper is doing a wonderful service by humbly instructing students about something that is very important in their everyday lives and that often tends to be overlooked. (^^*

I thought it would be even more wonderful to let everyone know that this type of effort is a key part of the reconstruction effort.

The Rakuten Tasuke ai Project is still underway.

The next activity includes donations of bicycles and helmets to Kazuma Elementary School in Ishinomaki City, Miyagi Prefecture. We also plan to deliver face masks to elementary and junior high school students in Minami Soma City, Fukushima Prefecture as well as tool sets to all temporary housings located in Iwate Prefecture. 

Take a look when you have the time.

(Source: rakuten-sr-company-mission)

posted 1 year ago


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